Amazon Enhanced brand content EBC – why, what & how

9throute enhanced brand content
Amazon Enhanced Brand Content EBC Samples

Amazon is a marketplace that is highly crowded. Sellers always attempt to distinguish their product from the rival products pool.

…By conveying a brand value, offering client significance and growing customer engagement, you optimize your Amazon listing with EBC.

EBC helps distinguish the listing from the entire niche and is a factor that can enhance your conversions and boost revenues as well.

Enhanced Brand Content or the Amazon EBC

enhanced brand content example

Enhanced Brand content or the EBC is an Amazon feature that enables brand owners to modify the product description with visually rich content.

It allows sellers to add enhanced images and text placements that convey a brand story.

The Enhanced Brand content pages for Seller Central are the Vendor central Amazon A plus content alternatives.


This feature is only available to Professional sellers who have been approved as brand owners through the Amazon Brand Registry process, as well as emerging brand owners who are part of certain managed selling programs, such as Launchpad and Amazon Exclusives. After you’ve been approved, you’ll be able to add A+ only to products that are part of your approved brand catalog.


Amazon Brand Registry gives you access to tools that enable you to more accurately represent your brand, find and report violations, and share information that can help Amazon proactively prevent violations.

  • Provides a full spectrum of information to buyers
  • Educate shoppers about model variation and other products from seller’s catalogue
  • Enhances your product detail page
  • Retains customer interest and builds trust
  • Magnify sales up to 10% (according to 9thRoute)
  • Boosts visibility and organic product ranking
  • Escalates brand awareness

Create Enhanced Brand content from Amazon Seller Central

create amazon ebc step 1
Select from dropdown

Next Step choose SKU/ASIN

create amazon ebc step 2
Choose your Design

Things to Note before creating Enhanced brand content (EBC)

  1. Keep your Images & Content Ready
  2. Choose the SKUs which you want to highlight
  3. Create categories as per your product assortment
  4. Keep your Brand content ready which includes Uniqueness of the Brand, Materials used, Process, Craftmanship
brand content

5. Enter your Product Details – with more images, models, specifications, etc

product details

OR Let the Professionals do it for you

You can let 9thRoute handle the whole process, with Images and Content directly uploaded to your Store/Products

imaging solution sample

EBC A+ Service

  • Per product

Enhanced Brand Content or A+

enhanced brand content sample

Enhanced Brand Content EBC A+

  • Charges – $15 or ₹950 per Product

  • Enhanced Brand Content or A+
    • Charges – $15 or ₹950 per Product, includes Imaging (photography) and Content and uploading in Seller central
    • Access to Sellercentral needs to be provided to the team to Create/Edit the Enhanced brand content template for each parent product
    • Only for Fashion items & accessories
      Note – After paying the booking fee, send the product to the designated Studio, product will be sent back after the photography is over (Due to multiple photoshoots in a day, exact schedule will be given to you in Advance.

EBC Enhanced Brand Content by 9thRoute

Booking for EBC Service

Charges – ₹950 (Covid-19 Offer) per Product


Step 1 – Payment (mention your email and mobile no for contact)

Step 2 – We will share with you a template which you have to fill, along with product photos

Step 3 – We will share a Draft Design of EBC

Step 4 – Uploading in the seller account in Amazon Seller Central

Draft EBC Design will be shared in max 10 days

You will need to provide access to Amazon Seller Central

Support & Queries

For any support, question reach out to and or +91-6360710013Contact Us: +91-6360710013Terms & Conditions:100% Refundable deposit, Terms & Conditions apply. You can confirm after payment

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