Amazon Enhanced brand content EBC – why, what & how
…By conveying a brand value, offering client significance and growing customer engagement, you optimize your Amazon listing with EBC.
EBC helps distinguish the listing from the entire niche and is a factor that can enhance your conversions and boost revenues as well.
Enhanced Brand Content or the Amazon EBC
Enhanced Brand content or the EBC is an Amazon feature that enables brand owners to modify the product description with visually rich content.
It allows sellers to add enhanced images and text placements that convey a brand story.
The Enhanced Brand content pages for Seller Central are the Vendor central Amazon A plus content alternatives.
This feature is only available to Professional sellers who have been approved as brand owners through the Amazon Brand Registry process, as well as emerging brand owners who are part of certain managed selling programs, such as Launchpad and Amazon Exclusives. After you’ve been approved, you’ll be able to add A+ only to products that are part of your approved brand catalog.
Amazon Brand Registry gives you access to tools that enable you to more accurately represent your brand, find and report violations, and share information that can help Amazon proactively prevent violations.
- Provides a full spectrum of information to buyers
- Educate shoppers about model variation and other products from seller’s catalogue
- Enhances your product detail page
- Retains customer interest and builds trust
- Magnify sales up to 10% (according to 9thRoute)
- Boosts visibility and organic product ranking
- Escalates brand awareness
Create Enhanced Brand content from Amazon Seller Central
Next Step choose SKU/ASIN
Things to Note before creating Enhanced brand content (EBC)
- Keep your Images & Content Ready
- Choose the SKUs which you want to highlight
- Create categories as per your product assortment
- Keep your Brand content ready which includes Uniqueness of the Brand, Materials used, Process, Craftmanship
5. Enter your Product Details – with more images, models, specifications, etc
OR Let the Professionals do it for you
You can let 9thRoute handle the whole process, with Images and Content directly uploaded to your Store/Products
Imaging Service by 9thRoute
- Charges – $10 or ₹650 per Product
- Imaging Service
- Charges – $10 or ₹650 per Product, 5 Images provided
- Only for Fashion items & accessories
- Note – After paying the booking fee, send the product to the designated Studio, product will be sent back after the photography is over (Due to multiple photoshoots in a day, exact schedule will be given to you in Advance.
- When you choose 9thRoute Imaging Services for a product, the item is shipped from your place directly to an 9thRoute imaging studio for professional imaging and returned to the fulfillment center when the imaging is complete. After image editing is complete, the images are published to your Seller Central account & files are mailed to you.
Our photographers image to the Amazon imaging style guide (link: https://www.amazon.com/gp/help/customer/display.html?nodeId=200109520), which is designed to ensure that customers experience consistent, accurate, high-quality images. At least two images of your product will be uploaded to your Seller Central account for display on your listing. Image quantity depends on the product type, features, and complexity. Jewelry, watches, and women’s dresses (with the exception of petite, juniors, and plus sizes) receive a 360-degree video in addition to still images.
9thRoute Imaging Services aims to accurately represent products as they will be received by customers. This reduces returns and improves both the customer and seller experience. 9thRoute Imaging Services does not apply unrealistic styling or edits that could result in product misrepresentation.
Enhanced Brand Content or A+
Enhanced Brand Content EBC
- Charges – $15 or ₹950 per Product
- Enhanced Brand Content or A+
- Charges – $15 or ₹950 per Product, includes Imaging (photography) and Content and uploading in Seller central
- Access to Sellercentral needs to be provided to the team to Create/Edit the Enhanced brand content template for each parent product
- Only for Fashion items & accessories
Note – After paying the booking fee, send the product to the designated Studio, product will be sent back after the photography is over (Due to multiple photoshoots in a day, exact schedule will be given to you in Advance.